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Time for another top rated roundup, this time sharing all of the top rated cruelty free concealers at Ulta! These are the best of the best, all reviewed many many times with a rating of over 4 stars out of 5. A few in the drugstore price range, and the rest in the higher range. A variety of formulations too, so there is hopefully a little something for everyone!

These are all concealers that have a minimum of 4/5 stars from 500 or more reviews!
There are two that do not have a non-cruelty free parent company. All concealers with parent companies that are not cruelty free have been noted below.
Top Rated Cruelty Free Concealers at Ulta
Ten
L.A. Girl
HD Pro Concealer
Cost: $4.99
Size: .28 oz
Average Review: 4.1/5 stars from over 1.7k reviews
Formulation: Liquid
Shades: 43
About the Product (from Ulta):
- “L.A. Girl’s HD Pro Concealer is crease-resistant with opaque coverage in a creamy, yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides complete, natural-looking coverage, evens skin tone, covers dark circles and minimizes fine lines around the eyes.”
Nine
bareMinerals
bareSkin Complete Coverage Serum Concealer
Cost: $24
Size: .2 oz
Average Review: 4.3/5 stars from over 1.2k reviews
Formulation: Liquid
Shades: 6
About the Product (from Ulta):
- “A silky smooth complete coverage concealer and serum in one. Designed to provide remarkable coverage with an ultra-light texture, bareSkin Complete Coverage Serum Concealer instantly covers the appearance of dark circles, discoloration and other imperfections for a beautifully even-toned complexion. Formulated with antioxidant Lilac Plant Stem Cells, this multi-tasking concealer features high-definition mineral optics to counteract shadows and give skin a brightened, lustrous finish. Hydrating humectants to help nourish the under-eye area, while the silky smooth texture glides effortlessly over fine lines, leaving skin looking fresh and flawless all day.”
Note: Parent company is not cruelty free.
Eight
Tarte
Amazonian Clay 12-Hour Waterproof Concealer
Cost: $25
Size: .07 oz
Average Review: 4.3/5 stars from 656 reviews
Formulation: Solid (stick)
Shades: 10
About the Product (from Ulta):
- “Amazonian Clay Waterproof 12-hour Concealer is a full-coverage, longwear, waterproof concealer that hides blemishes, redness, dark circles, and more imperfections with a velvet-matte finish.”
Note: Parent company is not cruelty free.
Seven
Too Faced
Born This Way Super Coverage Multi-Use Sculpting Concealer
Cost: $30
Size: .5 oz
Average Review: 4.3/5 stars from 984 reviews
Formulation: Liquid
Shades: 30
About the Product (from Ulta):
- “Too Faced Born This Way Super Coverage Multi-Use Sculpting Concealer is a hydrating, full-coverage, weightless 4-in-1 concealer that conceals, contours, highlights, and retouches. Smooths and sculpts skin for natural-looking coverage. Infused with coconut water, alpine rose, and hyaluronic acid, these skin-loving ingredients come together for crease-free, weightless wear that’s so naturally flawless they’ll think you’re Born This Way.”
Note: Parent company is not cruelty free.
Six
IT Cosmetics
Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer
Cost: $27
Size: .4 oz
Average Review: 4.3/5 stars from over 5.5k reviews
Formulation: Cream
Shades: 42
About the Product (from Ulta):
- “Developed with plastic surgeons, IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer is your #1 best-selling* under-eye concealer for dark circles, dark spots and more. It provides flawless full coverage for up to 24 hours and comes in 48 shades!”
- Full coverage, longwear, humidity-proof, water proof
Note: Parent company is not cruelty free.
Five
bareMinerals
BAREPRO 16-HR Full Coverage Concealer
Cost: $24
Size: .09 oz
Average Review: 4.5/5 stars from 506 reviews
Formulation: Solid (stick)
Shades: 15
About the Product (from Ulta):
- “bareMinerals BAREPRO 16-HR Full Coverage Concealer is an ultra-creamy stick that glides on with zero drag to deliver 16-hour full coverage for dark circles and blemishes. Crease-proof, waterproof and humidity-resistant formula conceals, corrects and contours.”
Note: Parent company is not cruelty free.
Four
W3LL PEOPLE
Bio Correct Multi-Action Concealer
Cost: $22.99
Size: .25 oz
Average Review: 4.4/5 stars from 660 reviews
Formulation: Mousse
Shades: 4
About the Product (from Ulta):
- “The Bio Correct Multi-Action Concealer by W3LL PEOPLE is a power-packed natural wonder that provides serious coverage to banish any skin imperfections or blemishes. The difference is its ultra light, mousse texture that blends onto skin with minimal effort. It sets like a dream without creasing or budging for all day wear.”
Three
Smashbox
Studio Skin Flawless Oil-Free 24 Hour Concealer
Cost: $26
Size: .27 fl oz
Average Review: 4.4/5 stars from 707 reviews
Formulation: Liquid
Shades: 30
About the Product (from Ulta):
- “Conceal, correct, contour & highlight for 24 hours with Smashbox Studio Skin Flawless Oil-Free 24 Hour Concealer a buildable, creamy liquid concealer that color-corrects under-eye circles and conceals blemishes without creasing or settling into fine lines.”
Note: Parent company is not cruelty free.
Two
Urban Decay
Stay Naked Correcting Concealer
Cost: $29
Size: .35 oz
Average Review: 4.5/5 stars from 947 reviews
Formulation: Liquid
Shades: 25
About the Product (from Ulta):
- “With an expanded range of 25 vegan shades, there’s enough coverage to go around. Urban Decay’s Stay Naked Correcting Concealer lineup features 9 shade intensities, 3 mastertones, and 5 undertones. Use this flexible, second-skin matte finish concealer for just about anything, from covering an imperfection to highlighting a cheekbone.”
Note: Parent company is not cruelty free.
One
Tarte Cosmetics
Shape Tape Concealer
Cost: $27
Size: .33 oz
Average Review: 4.5/5 stars from 12.4k reviews
Formulation:
Shades: 30
About the Product (from Ulta):
- “Meet Tarte’s iconic, “can’t live without” Shape Tape Concealer & discover why one is sold every 12 seconds*! This vegan, full-coverage formula infused with tape technology instantly helps brighten, smooth & give the skin a firmer, more lifted look.”
Note: Parent company is not cruelty free.
Top Rated Cruelty Free Concealers at Ulta pt. 2
These are all 100% cruelty free without parent companies that aren’t cruelty free.
FYI – for these, I kept it to concealers that had a minimum of 250 reviews.
Nine
Catrice
Liquid Camouflage Concealer
Cost: $6
Size: .17 oz
Average Review: 4/5 stars from 587 reviews
Formulation: Liquid
Shades: 18
About the Product (from Ulta):
- “Camouflage Perfection! Dark circles, imperfections and redness are now a thing of the past – the Catrice Liquid Camouflage Concealer offers optimal coverage without drying out the skin. This liquid concealer is highly-pigmented, waterproof and lasts for hours. Easy to use with a doe-foot applicator.”
Eight
ColourPop
Pretty Fresh Hyaluronic Creamy Concealer
Cost: $9
Size: .3 oz
Average Review: 4/5 stars from 318 reviews
Formulation: Liquid
Shades: 27
About the Product (from Ulta):
- “ColourPop’s Pretty Fresh Hyaluronic Creamy Concealer is a creamy, cushiony, full coverage concealer that seamlessly blends into the skin leaving a natural, fresh finish. Skin-loving, hyaluronic Acid (aka HA) and coconut water hydrate the skin, while full coverage pigments cover and correct blemishes, this combo leaves you with fresh, perfected skin that lasts all day. Oil free, dermatologist tested, and ideal for all skin types.”
Seven
Morphe
Fluidity Full-Coverage Concealer
Cost: $10
Size: .15 oz
Average Review: 4.1/5 stars from 437 reviews
Formulation: Liquid
Shades: 31
About the Product (from Ulta):
- “Show blemishes, imperfections, and under-eye circles who’s the boss with this long-wearing, full-coverage Fluidity Concealer from Morphe. This long-wearing, multi-tasking soft matte formula can conceal, brighten, and contour like nobody’s business.”
Six
Makeup Revolution
Conceal & Define Full Coverage Concealer
Cost: $7
Size: .11 oz
Average Review: 4.1/5 stars from over 1.8k reviews
Formulation: Liquid
Shades: 44
About the Product (from Ulta):
- “Makeup Revolution’s Conceal & Define Full Coverage Concealer is the concealer for everyone. Multiple shades ranging from fair to deep, in a range of undertones. A lightweight yet full coverage concealer to cover blemishes, even skin tone and counteract dark circles.”
Five
e.l.f. Cosmetics
Hydrating Camo Concealer
Cost: $6
Size: .2 oz
Average Review: 4.1/5 stars from 378 reviews
Formulation: Liquid
Shades: 25
About the Product (from Ulta):
- “Camouflage those pesky spots and under-eye circles with the e.l.f. Cosmetics Hydrating Camo Concealer. A full-coverage, hydrating, longwearing vegan concealer featuring a large doe foot applicator to conceal, correct, contour and highlight for flawless skin. The highly pigmented formula is lightweight with a satin finish that won’t settle into fine lines or creases. Ideal for all skin types, but great for dry skin!”
Four
L.A. Girl
HD Pro Concealer
Cost: $4.99
Size: .28 oz
Average Review: 4.1/5 stars from over 1.7k reviews
Formulation: Liquid
Shades: 43
About the Product (from Ulta):
- “L.A. Girl’s HD Pro Concealer is crease-resistant with opaque coverage in a creamy, yet lightweight texture. The long-wearing formula camouflages darkness under the eyes, redness and skin imperfections. Provides complete, natural-looking coverage, evens skin tone, covers dark circles and minimizes fine lines around the eyes.”
Three
Milani
Conceal + Perfect Longwear Concealer
Cost: $8.99
Size: .17 oz
Average Review: 4.2/5 stars from 385 reviews
Formulation: Liquid
Shades: 18
About the Product (from Ulta):
- “Highly pigmented, full coverage formula blends seamlessly to fully mask imperfections, hyper-pigmentation and discoloration. The Conceal + Perfect Longwear Concealer by Milani is designed for 12 hours of crease-free, water-resistant wear. Antioxidant-rich formula helps protect skin from environmental damage. Paraben Free.”
Two
PÜR Cosmetics
Disappearing Ink 4-in-1 Face Concealer
Cost: $24
Size: .12 oz
Average Review: 4.3/5 stars from 321 reviews
Formulation: Liquid
Shades: 8
About the Product (from Ulta):
- “Meet the ultimate complexion quick fix. Packed with concentrated skincare ingredients, including Ceretin Complex and a unique “Diamond Complex” that reflects light away from imperfections, PÜR’s Disappearing Ink Concealer quickly corrects the look of fine lines, dark spots, visible pores and more. Available in problem-solving shades, it’s the ideal solution for uneven, problem and prematurely aging skin.”
One
W3LL PEOPLE
Bio Correct Multi-Action Concealer
Cost: $22.99
Size: .25 oz
Average Review: 4.4/5 stars from 660 reviews
Formulation: Mousse
Shades: 4
About the Product (from Ulta):
- “The Bio Correct Multi-Action Concealer by W3LL PEOPLE is a power-packed natural wonder that provides serious coverage to banish any skin imperfections or blemishes. The difference is its ultra light, mousse texture that blends onto skin with minimal effort. It sets like a dream without creasing or budging for all day wear.”
Lots of good options to choose from here! Whether you’re looking for drugstore or higher end, there are a variety of formulations and options for everyone!



