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Staring a new series here on CFBR where I break down all the cruelty free products of a certain category, at various major retailers. First up – cruelty free shampoo at Target!
I know diving into a new beauty space can be a bit overwhelming sometimes. I’m hoping these guides can be a good place to start when switching out products to cruelty free, or looking to try new products.
I was surprised when I dove into the Target shampoo section just how many were cruelty free. There definitely are plenty of options at a variety of price points.
Even though I have combed it through and done my research, I still highly suggest doing your own if you find a product you’d like to check out. Just to double check that they absolutely are cruelty free. Brands change policies all the time, so it never hurts to do a quick search!
Below I have linked the brands themselves, as well as individual products. It’s a looong list! Here is a quick list of the brands in case you don’t feel like scrolling this entire list though 🙂
- Kristin Ess
- Living Proof
- Mane ‘n Tail
- Maui Moisture – parent company not CF
- Miracle 9
- Mixed Chicks
- Not Your Mother’s
- Pacifica
- Paul Mitchell
- Petal Fresh
- Pura d’or
- Puracy
- Pureology – parent company not CF
- Purezero
- Raw Sugar
- Rucker Roots
- SheaMoisture – parent company not CF
- Sun Bum
- TGIN
- Thicker Fuller Hair
- Viviscal
Acure
Adria by Thalia
Alaffia
As I Am
Avalon Organics
Brite
Camille Rose Naturals
Carol’s Daughter
Parent company not cruelty free.
Dr. Marder
Earth Science
Eden Body Works
EO Products
Ethique
Eva NYC
Everyday Coconut
Everyone
Hair Food
Haircredible
Hask
Jason
Kinky-Curly
Kristin Ess
Living Proof
Mane ‘n Tail
Maui Moisture
Parent company not cruelty free.
Miracle 9
Mixed Chicks
Not Your Mother’s
Pacifica
Paul Mitchell
Petal Fresh
Pura d’or
Puracy
Pureology
Parent company not cruelty free.
Purezero
Raw Sugar
Rucker Roots
SheaMoisture
Parent company not cruelty free.
Sun Bum
TGIN
Thicker Fuller Hair
Viviscal
Did I miss any that you think should be included? Or are any of these no longer cruelty free? Please leave a comment below so I can add or remove them!


