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Starting a new series here on the blog rounding up all the NEW products in cruelty free beauty recently! Any exciting new launches, new brands, and anything catching my eye.
Not going to lie, I’m very excited for all things fall right now, including beauty. A few fall inspired items, but doesn’t seem like too many have launched yet. Love a good fall lip!! Not sure I’ll have anywhere to wear lipstick to this fall….maybe just for my walk around the neighborhood to get some fresh air.

1. Anastasia Beverly Hills Micro-Stroking Detailing Brow Pen
From Sephora – “A waterproof, superfine-tipped pen ideal for creating realistic hair-strokes that will give you your most natural-looking brows yet.” There’s a lot of info on tips for how to use, select your shades, and more on the Sephora site!
Super excited for this new item in the Anastasia brow line up! I personally can never really get brow gel to work for me, and tbh I’m intimidated by brow pomade. But a brow pen sounds right up my alley! Anyone else going to give this a try asap?!
Comes in 9 shades – Medium Brown, Granite, Chocolate, Caramel, Soft Brown, Ebony, Dark Brown, Taupe, and Blonde.
2. Urban Decay Ultra Glow All Nighter Primer
From Sephora – “A hydrating primer gel that gives skin a long-lasting, dewy finish while keeping foundation in place for up to 12 hours.”
I am all about hydrating primers, so I definitely want to give this a try! Especially if it lives up to the high reviews of the All Nighter Setting Spray!
3. Briogeo Be Gentle, Be Kind™ Avocado + Kiwi Mega Moisture Superfoods Hair Mask
From Sephora – “A protein-free, nourishing hair mask formulated with highly emollient ingredients to boost moisture for softer, more manageable hair.”
FYI, their original mask strengthen and repairs, but this new mask hydrates and softens!
4. Hourglass Unlocked Instant Extensions Lengthening Mascara
From Sephora – “This mascara is the ultimate formula for when more is more: more definition, more lift, and more length to transform lashes with impossibly real results. Using film-forming technology, it coats each lash in lightweight fibers for a high-impact, fanned-out finish and smudge-proof wear.”
I love their Caution Extreme Lash Mascara, so I have high hopes for this one!
5. Olive & June Nail Polish
From Target – “Olive & June 7-free, long-lasting nail polish for salon-quality results at home.”
They have some seriously beautiful nail polish shades and I have heard nothing but rave reviews. So excited you can grab these at Target now!! I need to try these asap.
6. e.l.f. Putty Eye Primer
From Target – “The e.l.f. best-selling putty primer is now the perfect base for any eye look. Formulated to extend your eyeshadow wear for up to 12 hours. Amp up your eyeshadow with this color intensifying putty eye primer that locks in eyeshadow for a crease-proof look! Infused with vegan Squalane to help moisturize the eyelid while extending wear.”
It comes in the shades: White – intensifies brightness, Cream – adds depth & color corrects, Rose – adds depth & color corrects, Sand – adds depth, Clay – adds depth & helps create a smoky effect, Black – adds depth & dimension, and helps create a smoky effect. On the Target site, only White, Cream and Rose are available. The other shades are available on the e.l.f. site!
7. Wishful Honey Balm Niacinamide Moisturizer
From Sephora “A potent blend of honey, turmeric, and niacinamide to soothe, boost visible luminosity, and minimize the appearance of pores.”
This is not a brand I’m familiar with, but their packaging adorable and this moisturizer sounds lovely! High reviews so far too!
8. Alba Botanica Even & Bright Enzyme Scrub
From Target – “This gentle scrub fights off dull, dry skin for a smooth, even complexion. Every use elevates skin with a complex of seven plant extracts harvested high in the Swiss Alps for their intense antioxidant and skin brightening benefits.”
There are a few other products in their Even & Bright line as well!
9. Peach & Lily Skin Shield Blurring Primer
From Ulta – “Peach & Lily’s Skin Shield Blurring Primer is a clean, non-toxic, silicone-free primer that blurs pores and texture, instantly fills in lines, and smooths skin for perfect makeup application. The best part: it serves as your skin’s bodyguard against pollution, blue light, and makeup. Apply for instantly smooth radiance. Skin appearance and texture improve with continued use over time.:
Sounds like a dream!
10. Bumble & Bumble Hairdresser’s Invisible Oil 72 Hour Hydrating Hair Mask
From Sephora – “A weekly, in-shower mask that reduces frizz and nourishes hair, leaving it shiny, smooth, and moisturized for up to 72 hours.”
100% will be trying this. Their Hairdresser’s Invisible Oil smells like absolute heaven, and my hair has responded well to the oil itself, so I bet the mask would work well for me too!
11. Juvia’s Place The Nude Mauves Velvety Matte Lipstick
From Ulta – “Juvia’s Place hydrating The Nude Mauves Velvety Matte Lipstick provides a highly pigmented creamy and smooth long wear. A soft matte formula infused with hyaluronic acid.”
This line comes in 4 absolutely stunning shades! Love that it’s longwear and matte with hyaluronic acid to give a bit of moisture. Definitely giving me some fall vibes. Shades include: A Mauve Moment (mauve rose nude), Kebi (soft cool toned pink mauve nude), Chic (warm toned soft mauvey nude), and #2020 (light brown mauvey nude)
12. e.l.f. Ride or Die Lip Balm
From Target – “Meet your lips’ 100% vegan and cruelty-free, ride or die bestie! The e.l.f. Ride Or Die Lip Balm is a rich, heavy weight, intensely moisturizing repairing lip balm. Think of it as a restoring mask for your lips. A great complement to our Lip Exfoliators.”
Comes in the shades: Tough Cookie, Mighty Mint, Just Peachy, and Boss Berry.
Which product are you most excited for?!

